If you think inbound marketing and paid advertising are incompatible strategies, you're missing out on a lot of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn't have to be the case. If we use paid online advertising wisely, it can contribute a lot to our inbound campaigns withoutdisrupting them. Read more
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1) Augmented reality According to Forbes, 2020 will be the year when it will no longer be necessary to see, touch, or try a product in person to feel confident enough to buy it. And all this thanks to augmented reality. The idea is that buyers can get a more realistic idea of the product before purchasing it, andofRead more
In recent years, ad blockers have become users' favorite response to intrusive ads that ruin their browsing experience and make reading difficult. So much so that the use of these programs has grown by no less than 92% since 2014. The boom and expansion of ad blockers.Read more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
Twenty years ago, Alberto Achar, current Marketing Manager and founder of Librerías Gandhi, proposed a different kind of advertising that would attract new readers. He suggested creating a marketing department to develop a brand. The first step was to unify the concept and begin researchon... Read more