On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more
Blog
If you think inbound marketing and paid advertising are incompatible strategies, you're missing out on a lot of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn't have to be the case. If we use paid online advertising wisely, it can contribute a lot to our inbound campaigns withoutdisrupting them. Read more
In recent years, ad blockers have become users' favorite response to intrusive ads that ruin their browsing experience and make reading difficult. So much so that the use of these programs has grown by no less than 92% since 2014. The boom and expansion of ad blockers.Read more
The inbound methodology is based on attracting users to our brand, rather than directly impacting them. Therefore, inbound marketing techniques are characterized by being less intrusive than more traditional advertising methods. The first phase of the inbound methodology is based on attracting quality traffic to our website, that is,Read more
Let's take a look at the essential characteristics of advertising in general and in the digital environment. 1) It has a promotional purpose Advertising is a type of communication that aims to raise awareness of a product or service and encourage sales. Advertising is often referred to as "propaganda," but in realityit isRead more
BY: REGINA DE LA CRUZ The word or term "spoiler" has been around for several years, although it is now being used more commonly. In fact, according to The Awl, there are records of the phrase "Spoiler Alert" being used since 1982, when a commentator said it before sharingaRead more