The inbound methodology is based on attracting users to our brand, rather than directly impacting them. Therefore, inbound marketing techniques are characterized by being less intrusive than more traditional advertising methods. The first phase of the inbound methodology is based on attracting quality traffic to our website, that is,Read more
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Everyone wants to make money on Instagram because it's the social network of the moment. Millennials and centennials are on it, and they're very active users. Instagram started out as a simple platform for sharing photos, and since its launch in 2010, it has become a huge success. Of course, we must bear in mind thattoday... Read more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
You have probably accepted cookies from a website at some point, as almost all of them have a notice about it. These "cookies" are great allies for marketers, but they can raise suspicions about user privacy. Do you know exactly what they are and how to use them properly for your digital marketing? Let's find out!WhatRead more
Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
Direct marketing is a type of advertising campaign that seeks to trigger a specific result in a specific target audience. To give a couple of examples, this could be visits to an e-commerce site or completing a form on a landing page requesting information about the brand. It can take different formats, one of the most prominent being direct email marketing. This marketing method is highlyeffective. Read more
By creating a connection between your brand and your audience, you are establishing a lasting relationship that goes beyond the shopping experience. One of the most effective ways to foster this relationship is through storytelling. Storytelling is a long-standing tradition for humans. Our roots lie in storytelling.BeforeRead more
BY ERICK BORGES Artificial intelligence, or AI, is intelligence performed by machines. In computer science, it is an intelligent machine that perceives its environment and performs actions that maximize its chances of success in a given objective or task. A technology that still seemsdistant to us. Read more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more