It is a way to attract the target audience and grow the network of customers and prospects through interesting content and valuable ideas that grab people's attention and create a positive perception of the brand. The aim is to increase salesandRead more
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Marketing is defined by the Royal Spanish Academy (RAE) as: "A set of principles and practices that seek to increase trade, especially demand." The American Marketing Association (AMA) defines it as: "The activity, set of institutions, and processes for creating,Read more
Emotional marketing is a discipline that focuses on sales strategies for a product or service, creating emotional bonds with the public that impact their subconscious and appeal to their feelings. The aim is to establish an emotional connection with the customer, but in a two-way communication environment where the public haspower. Read more
These days, it is more common to hear that people have to deal with stress. In the case of an advertising or marketing agency, it can arise at any point in the creative processes we have to face. Here are 10 recommendations to avoid it. Focus on one goal at atimeRead more
2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more
When planning digital marketing campaigns, it is very important to consider which generation the consumers we are targeting belong to. Each generation has its own consumption habits, and it is essential to understand them in order to choose the right channels and messages. But don't worry: we are here to help you.By Read more
If you think inbound marketing and paid advertising are incompatible strategies, you're missing out on a lot of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn't have to be the case. If we use paid online advertising wisely, it can contribute a lot to our inbound campaigns withoutdisrupting them. Read more
In recent years, ad blockers have become users' favorite response to intrusive ads that ruin their browsing experience and make reading difficult. So much so that the use of these programs has grown by no less than 92% since 2014. The boom and expansion of ad blockers.Read more
If you work in digital advertising, you're bound to be interested in keeping up with industry trends. That's why, in this article, I want to share with you the most interesting findings from the PwC Global Entertainment & Media Outlook 2018-2022 study, which takes an in-depth look at what we can expect in the coming years. Online advertising now plays aroleRead more
In short, remarketing consists of creating personalized ad campaigns (usually display ads) for users who have previously visited your website or other content. This concept was generically known as retargeting for any marketing action or type. However, Google decided to give it its own name: remarketing, and it has become very popular inrecent years. Read more