Pedestrian billboards offer a great service to the community, as they have become a highly impactful medium and a new way of placing advertising. In addition, the message is direct for both pedestrians and motorists, thanks to their location on main avenues.
In addition to the advertising message, these billboards contribute to improving the urban landscape, thereby creating a more entertaining theme, full of colors and positive messages from advertisers.
One of the most outstanding advantages of billboards is that they are located in strategic locations, such as on the main avenues of large cities across the country, which guarantees continuous and comprehensive exposure for your product, brand, or service.
Billboards usually feature eye-catching and fun designs that fill the city with color, advertising and brightening up the landscape, especially on winter days when the clouds are often gray. One billboard placed at Jorge Chávez Airport even won the 2017 Totem Award in the "Corporeal and Spectacular" category.
There are brands that are prime examples of these advertising bridges, such as:
- Latin America
- Entel
- Samsung
- Scotiabank
- Honda
- Kia
- Panasonic
- Inca Kola
- Glory
There are several types of outdoor media for targeting different markets. Most media are located in public places with high foot traffic, and in the case of billboards, they are specifically placed where the maximum number of vehicles are likely to pass by.
Their main objective is to communicate through images, striking colors, and minimal text. Currently, QR codes are used to link them.
Studies have shown that these billboards reach around 800,000 users daily, distributed along the city's main avenues.
It has been proven that consumers respond positively to advertisements on bridges, which is why they are considered an effective medium.
Outdoor media has proven to be the best way to boost an advertising campaign and reach thousands of people every day. When placed on a main avenue or street in the city, these are a focal point for many drivers or pedestrians who pass by on a daily basis, at least twice a day, which gives us a minimum exposure of 10 times, assuming that the trip is only a round trip to their respective jobs 5 days a week.
This does not include weekends, and as we say twice a day, that is counting the minimum number of times they circulate on the main roads.
Another of their most important characteristics is their resistance, since the sun, water, wind, and other factors do not negatively affect the impact and exposure of the images or videos you want to show.
It has also been shown that seeing a brand on a billboard stimulates a sense of belonging, as well as adding emotion to the message that a brand conveys, with the aim of enabling consumers to see themselves using the product or service in the future.
These ads can be repeated many times and on different media, having a 24/365 effect, since they are on all day, every day, and at all hours, generating repetition and repetition, which can make a sale or rental more feasible, thanks to neuromarketing.
The distances at which a bridge advertisement can be seen is a wonderful and unique possibility, since they are placed at strategic points, allowing for greater visual range.
Here are some examples of this topic:
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