The hit series Squid Game has released a new season, and it was through social media that they revealed the strategy they used to promote it in South Korea.
Squid Game launched its second season, generating impressive anticipation for what will be the third season, which is scheduled for June. This memorable advertising campaign has surprised passersby with impressive installations.
Starting with the iconic doll, moving on to the signs that have become one of the hallmarks of the hit series, the series remains the most watched on Netflix, after the first 91 days following its premiere.
Squid Game has gained ground despite having competitors the size of Merlina and Stranger Things.
The striking outdoor advertising for Squid Game is on display in Korea.
Outdoor and creative advertising has proven to be one of the most effective ways to capture consumers' attention, especially when it comes to innovative campaigns that play on surprise and visual impact.
This type of advertising has the ability to connect immediately with the public, as it is displayed in highly visible locations and blends into the environment in a unique way, often generating conversation and dissemination through social media.
Squid Game already has a huge fan base. The advertising combines iconic elements of the plot, such as the doll and symbols representing the games, which not only remind viewers of the essence of the series, but also encourage interaction and digital word of mouth.
Similarly, the use of lights, monumental size, and strategic locations in key cities helps to create a memorable experience, making an immediate impact on those who see it.
Squid Games
Squid Games on social media
Social media platforms amplify this effectiveness, as content quickly goes viral, allowing advertising to transcend physical space and become a global conversation.
It was through social media that the impressive outdoor advertising for this series in South Korea was unveiled, just after the premiere of the highly anticipated season 2.
Excitement surrounding the third season, which will premiere in June, has kept many on tenterhooks, and creative advertising has been quick to follow, despite the fact that there are still several months to go before this project sees the light of day.
The iconic doll from the series has visited many countries around the world, allowing her to maintain a very special closeness with her fans, who are fully immersed in the plot of this popular series.
Through videos shared by the @angie.victoriac account on TikTok, giant, luminous triangles and circles can be seen, symbols representative of the games in the series, which have captivated fans.
This advertising campaign has been hugely successful, generating great excitement among fans, who can't wait to find out more about Netflix's unusual story.
In addition, advertising for this series has been seen in various corners of the world, as well as on public transportation in Turkey.
Another example of this was in the city of Antwerp, Belgium, which has become the setting for an innovative outdoor advertising campaign that is generating a lot of buzz.
An imposing building has been transformed by an army of people dressed in the iconic uniforms of the guards fromThe Squid Game.
This surprising action is a clear example of how billboards and outdoor advertising can merge with pop culture to create a unique experience.
Squid Game: A Global Phenomenon on the Streets of Antwerp
The building features the three key geometric shapes from the series: the circle, the triangle, and the square. These symbols are essential toSquid Game, representing the guards and forming part of the series' visual identity.
This design not only creates a strong visual impact, but also reinforces the link between content and outdoor advertising.
The campaign is a clear example of how to use billboards creatively to promote popular content, such as the arrival of the series' second season on Netflix on December 26.
