Outdoor advertising in Mexico is very important, which is why you can see a significant number of billboards on the streets. Naturally, like everything else, this must be registered and must meet certain requirements in order to be placed.
Its purpose is to enable all managers to provide the necessary legal basis for a business promotion campaign, making it possible for all entrepreneurs to effectively execute sales and customer acquisition processes. This also has to do with government permits.
Billboards cannot be placed without first completing the necessary paperwork.
In order to be placed, there are a total of nine documentary supports for processing these permit elements. To do this, you must know and execute the basic concepts, main documents, and fundamental legal organizations.
Billboards are divided according to their functionality into name signs and advertising signs, with specific rules and regulations governing each type.
In general, the management procedure for the various legal requirements for putting up a billboard involves an in-person process.
Therefore, the applicant must go to the corresponding delegation office and submit the nine required documents, among which the permit application form is particularly important. This form is a printed document issued exclusively by the Urban Development office, as appropriate.
Legal accreditation documents of the applicant entrepreneur
The purpose of this first source of information is to identify the person requesting the advertising service, the legal requirements for placing a billboard, and its importance, which is clearly high and has been established as a priority.
The power of attorney document is valid as supporting documentation. Using these sources, the state government may contract the functional nature of the company in question.
License for ownership of the land or location where the billboard or panoramic display will be installed
This second processing requirement will demonstrate the authenticity of the land. Specifically, it will demonstrate the degree of possession or legitimate authority on the part of the owner and granted by the government.
Officially, this document is called a "Land Use Permit" or, more accurately, a "Zoning Certificate." The competent authority for managing this requirement is SEDUVI, which stands for Secretariat of Urban Development and Housing.
Among all the legal requirements for putting up a billboard, this one has its own set of requirements. The duration of this type of procedure generally does not exceed a period of more than 15 days.
The advertisement must include a description.
When drafting the description of the advertisement, it is recommended to seek advice from the advertising agency itself. Specifically, the data on which the legality is based are its main physical criteria.
Including dimensions, materials used, colors, suspension strategies, and acrylic support.
Specify the direction of the billboard placement
This document consists of a representation of the location of the advertisement in relation to the urban planning system into which it is to be incorporated. A vector system is used to identify the public road, building, or facility that will serve as a support for the advertisement.
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Support for displaying local advertising activity history:
This document must explicitly show the existence of advertisements in the area surrounding the billboard installation site.
The municipal government evaluates the town's advertising history in this way. It is important that the advertisement is consistent not only with the local authority's own intentions.
In addition, the information or service being promoted must be consistent with the type of product that the target audience is accustomed to receiving. Among the various legal requirements for placing a billboard, this will provide an idea of the visual competition for the advertising intent.
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