This year Burger King celebrates 70 years of activity since its founding in Miami, Florida. The fast food chain was the first fast food chain to offer grilled burgers instead of fried ones, which made them more appealing in terms of quality, with the Whopper being one of the best known.

The impact has been so positive that today, it offers a diverse menu that includes desserts and vegetarian options in its 19,789 restaurants in more than 70 countries, according to the Statista website.

https://www.youtube.com/watch?v=9cPxh2DikIA 

Burger King reports record profits

It also receives $1.89 billion in annual revenue and its brand value is estimated at $7.676 billion. Burger King's trajectory shows that it is still very much on consumers' radar.

That's why, to commemorate its 70th anniversary, the brand launched a fun advertising campaign in Brazil, created in collaboration with digital agency Room23 and Trans Company, featuring older couples who keep the passion alive.

The theme revolves around public displays of affection, so through photographs it shows the spontaneous kisses and caresses typical of a couple who are attracted to each other, especially because they are older adults, who are often mistaken for being unemotional.

In this way, the fast food chain explores the theme of lasting love by comparing it to its commitment and sustained growth since 1954. The campaign thus reflects the flame of passion of those old loves that endure over the decades and how, like that romance, Burger King's cooking technique remains attractive and relevant.

https://anunciart.com/bajaran-los-precios-en-sams-club-por-el-dia-del-nino/ 

Burger King and the keys to its successful work

One of the keys to this successful campaign is that real photographs were chosen, taken by professional fashion photographer Guy Aroch. These photographs showcase his skill, and they also depict everyday situations, which is more fitting than a photoshoot where every detail and pose is carefully planned.

The reason for making this commercial with older people shows that desire remains alive over the years and that there is no age limit for eating a hamburger or continuing to be passionate about something or someone.

https://www.youtube.com/watch?v=5MIPR1NrIU0 

This initiative, which includes videos, point-of-sale material, advertising in public spaces, and newspaper ads, was developed in collaboration with the agencies Room 23 and Trans Company, both based in Buenos Aires, although the videos were filmed in Brazil.