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Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more

Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more

Carlos Rafael Mercado Casado In our modern world, attention has become the most valuable resource, which is why billboards continue to be one of the most powerful advertising formats for generating mass impact. Their size, strategic location, and visibility make them an extremely effective medium for capturing theviewer's gaze. Read more

Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more

Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more

What is it and how can it be applied correctly? First of all, we must understand what we mean when we talk about communication and how it works. Communication is the act of expressing a message between two or more individuals with the aim of exchanging information through verbal or nonverbal language.Read more

NATIONAL AND INTERNATIONAL AIRPORTS AND WHY? First of all, how do these two differ? A national airport is an air hub that only handles flights within a region or country, unlike an international airport, which is usually located in major cities within a country, mainly its capital.Read more

REAL DATA, GUARANTEED SALES Each person receives an average of 3,000 advertising impressions per day, whether on the street, in stores, on the radio, on social media, on television, via text message, email, etc. That is why the amount of outdoor advertising media such as buses, bus shelters, billboards, bridges, mupies, mobile billboards, static billboards, andsections is impressive.Read more

Advertising never rests, and little by little we are returning to healthy communication with our future customers, which is why "external media" is recommended much more frequently. With a city in constant progress such as Querétaro, many businesses compete to be the first published option for any service or product.Read more