En una ciudad en constante crecimiento como Querétaro, las marcas necesitan formatos que realmente acompañen el movimiento diario de las personas. La publicidad en autobuses urbanos se ha convertido en una de las alternativas más efectivas para lograr presencia masiva, generar recordación y mantener una exposición constante en diferentes zonas de la ciudad. A diferenciaRead more
Blog
El crecimiento de Querétaro no es una promesa, es una realidad palpable que se vive en cada avenida, en cada parque industrial y, sobre todo, en su sistema de transporte masivo. Al cerrar el 2025, las cifras oficiales arrojaron un dato contundente: más de 600 mil personas utilizaron diariamente el sistema Qrobus para conectar susRead more
Empresarial, Estrategia Digital, General, Marketing, Medios Exteriores, OOH | 0 comment | 30 enero, 2026 | 0
https://pixabay.com/es/photos/pin-verde-tabl%c3%b3n-de-anuncios-262082/ La publicidad exterior sostenible ha dejado de ser una tendencia experimental para convertirse en una estrategia real de transformación urbana. En un contexto global marcado por la crisis climática y la exigencia social de prácticas responsables, las vallas verdes, los anuncios eco-friendly y las pantallas alimentadas con energía renovable están redefiniendo elRead more
Empresarial, Marketing, Medios, Medios Exteriores, OOH, Publicidad, Querétaro | 0 comment | 26 enero, 2026 | 1
QROBUS y Querétaro se ha consolidado como una de las ciudades con mayor dinamismo y crecimiento del país. Su desarrollo urbano, el aumento del parque vehicular y la movilidad diaria de miles de personas han transformado la forma en que las marcas deben comunicarse con su audiencia. Hoy, ya no basta con estar presente enRead more
Carlos Rafael Mercado Casado In a country as active and visual as Mexico, brands must be present where people actually live their daily lives. Digital screens in shopping malls and restaurants represent a new form of communication that combines proximity, technology, and visual impact. These spaces, designed for social interactionandRead more
Carlos Rafael Mercado Casado In a country that is constantly on the move like Mexico, brands need advertising strategies that adapt to the urban rhythm. With this in mind, bus advertising is positioned as one of the most effective strategies for connecting with thousands of people every day. With its constant mobility andpresenceRead more
Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more
Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more
Carlos Rafael Mercado Casado In our modern world, attention has become the most valuable resource, which is why billboards continue to be one of the most powerful advertising formats for generating mass impact. Their size, strategic location, and visibility make them an extremely effective medium for capturing theviewer's gaze. Read more
Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more