On April 22, Starbucks, the coffee, beverage, and dessert chain, announced that it will launch a new collection of retro-style cups. The American coffee shop reported this new launch,which will be unique and original,through its TikTok account.
The intention behind this is to give consumers a good reason to remember their retro days, which is why the new collection consists of seven new glasses that will catch your eye from the very first moment.
This is Starbucks' new collection of retro glasses.
The new Starbucks collection consists of seven new cups, which will immediately catch the eye of loyal fans of the brand around the world.
Starbucks statistics worldwide
Starbucks has more than 100 million regular customers worldwide, who visit the chain's stores an average of 15 times a year.
In 2023, there were more than 38,000 Starbucks coffee shops worldwide. Over the last 15 years, the Seattle-based company's establishments have more than doubled.
How much is the brand worth?
The American coffee shop chain reached its highest brand value since 2010.
The brand is estimated to be worth approximately US$61.535 billion.
This brand is known for its quality, welcoming atmosphere, and commitment to sustainability.
Who owns Starbucks?
The owner of this coffee shop is Howard Schultz, an American businessman who founded the company in 1985. Schultz is the executive chairman and owns a majority stake in the company.
He was born in Brooklyn, New York, in 1953. He studied business at Northern Michigan University and Harvard University. After graduating, he worked as a coffee salesman for Dunkin' Donuts.
In 1981, Schultz visited a Pike Place Coffee Roasters coffee shop in Seattle, Washington. He was impressed by the coffee shop's welcoming atmosphere and the taste of the coffee. In 1983, Schultz purchased Pike Place Coffee Roasters and renamed it Starbucks.
The company grew rapidly in the following years. In 1992, the company went public. In 2000, Schultz left the company to focus on his foundation, The Schultz Family Foundation. In 2008, Schultz returned as executive chairman.
Under Schultz's leadership, Starbucks has grown to become one of the most popular coffee shop chains in the world.
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