Old Spice bursts onto the techno music scene, encouraging concertgoers to raise their arms fearlessly to the beat. The brand has launched a special edition that promises long-lasting freshness so you can enjoy Tomorrowland to the fullest.
Tomorrowland is the essence of electronic euphoria that attracts hundreds and thousands of people from all over the world. To fully enjoy these exciting moments, festival-goers need to feel fresh at all times—74% of men say they enjoy a party less when they smell bad or sweat, both their own and others'.
With this in mind, Old Spice has decided to partner with Tomorrowland with the aim of providing all attendees with 48 hours of festival freshness, so they can enjoy themselves to the fullest by throwing their arms in the air and giving it their all. In addition, attendees will be able to enjoy thebrand's stand, which will offer unique experiences and hand out samples of its products.
Old Spice Special Edition x Tomorrowland
Tomorrowland Special Edition is a line of products characterized by a modern and unique fragrance—with the scent of a perfume—and a guarantee of 48 hours of festival freshness.
Based on top notes of watermelon, pear, and lemon, the new personal care products (stick and spray deodorant and shower gel) are perfect for the hot summer holiday season.
Old Spice
Take care of your body at festivals with this deodorant
Using two themes like this was a guaranteed success.
In this way, Tomorrowland offers an unforgettable musical experience. It is the essence of electronic euphoria, attracting hundreds and thousands of people from all over the world to a magical land filled with memorable performances by the biggest stars of the EDM (Electronic Dance Music) scene.
To fully enjoy these exciting moments, festival-goers need to feel fresh at all times, and with Old Spice, you can have up to 48 hours of freshness to enjoy yourself to the fullest and raise your arms without stopping.
Old Spice was running campaigns focused on men who were loyal to the brand, meaning they weren't looking elsewhere to expand their reach, which kept the company in the market. However, there were no longer any users interested in purchasing the products or even learning a little more about the brand.
Ticketswill beallocatedin the order in which they are drawn:
The top three winners will receive a double ticket with camping accommodation for the second weekend, from July 26 to 28 (transportation and return trips not included).
The following four will win a single ticket for July 20 (does not include accommodation, transportation, or return trips).
How do I enter the Old Spice sweepstakes?
- EnterOld Spice's contest to win 7 tickets to Tomorrowland
- Share the post in your stories and mention@oldspice_es
- In your story, mention your favorite store where you buy Old Spice with a #.
- Follow @oldspice_es
