On Sunday, February 9, the Super Bowl was played in New Orleans, with Kansas City facing off against Philadelphia. Among other factors that made this an interesting event was the presence of Artificial Intelligence.
Disney's most beloved character, Stitch, appeared on the field. In the video, security guards chase after the Disney character, trying unsuccessfully to capture him.
During his pursuit, Stitch grabbed a cart used to transport injured players to escape, but crashed into a pole without suffering any injuries. He saw a microphone and pointed to it, saying, "Meega, nala Kweesta!"
But how did they manage to turn this into a live event at the Super Bowl? Here are the details:
Stitch appeared at the 2025 Super Bowl to promote his movie alongside Lilo, which will be a live-action film. The live-action version of Lilo & Stitch will premiere on May 23.
Artificial Intelligence
Disney leverages artificial intelligence to give a sneak peek of its upcoming releases
Once again, Disney took advantage of the Super Bowl to promote its upcoming releases. At this year's game, featuring the Kansas City Chiefs and the Philadelphia Eagles, the company decided to present a mini trailer for the movie "Lilo & Stitch," bringing back one of its best strategies: including the character in the game.
He had used this strategy before, but he slipped the character into films about different princesses, such as Beauty and the Beast and The Little Mermaid.
Before the game began, viewers watching the match on Disney+ were treated to a mini trailer for the new live-action film Lilo & Stitch, in which they could see the charming character getting up to mischief on the court.
Stitch, known for destroying everything in his path, decided to run several yards, then steal a cart and crash into the pole. Following this, he decided to say a few words to the fans.
https://www.youtube.com/watch?v=gqxwX1ZYg58
Thanks to artificial intelligence, Lilo & Stitch return after 23 years.
The original Lilo & Stitch movie was released in theaters in 2002, becoming one of Disney's biggest hits in the early 21st century. As a result, two sequels and a television series followed in the years that followed.
In addition, Stitch has become a true icon of popular culture and is now one of Disney's most popular characters, selling thousands and thousands of toys and stuffed animals every year.
Now, the company will give it the opportunity to shine in live action, thanks to its impressive design for the remake of Lilo & Stitch, but it remains to be seen whether the rest of the film will also be worthwhile.
For now, first impressions are very positive, but we will have to wait until May 23, 2025, to find out.
