Artificial intelligence has burst onto the current advertising scene with such force that it has begun to redefine multiple processes. Delving deeper into marketing and advertising, processes have been initiated that were previously only thought possible in movies, but are now a tangible reality.
An example of this is brands, which have completely changed the way they connect with their customers and followers. The most surprising thing about this is that it has shown the minimum of what can be achieved, and the results are truly impressive.
The use of these new techniques has enabled an unprecedented level of personalization and segmentation in marketing strategies, giving a very special advantage to the different brands and businesses that have decided to use this sales technique.
