The ice cream and dessert company Dairy Queen arrived in Mexico in 1991 and opened its first store in Monterrey, Nuevo León, marking a decisive and significant step for the brand.
They have gained immense popularity, so much so that we are just hours away from celebrating Free Cone Day, which is why there have been numerous searches for this brand celebration.
For example, they check whether the brand is promoting this dessert with a chocolate-covered cone or the option of making it double.
That is why Dairy Queen has come forward to say that this will not be the case; only the singles will be free, while the chocolate-covered ones and the double ice cream will have an extra cost.
This promotion will begin at 11 a.m., which is when the stores in the various branches will open their doors. The promotion will take place tomorrow, March 14.
The history of Dairy Queen (DQ) in Mexico and its marketing approach in the country reflect the adaptation and growth of an American brand within a different cultural and market context.
This brand has experienced significant growth in Mexico since its arrival. It has adapted to local preferences, thereby establishing a solid presence in the country.
The reception has been so positive and widespread that in Mexico they have adapted their menu to include products that appeal to local tastes, such as milkshakes and desserts that incorporate traditional Mexican flavors.
Through the menu and the introduction of their products, actively participating in local events and festivities, using these opportunities to promote their products and strengthen their connection with the local community.
Through product localization and marketing specifically targeted at Mexican consumers, as well as participation in the local community, DQ has managed to establish a solid presence and grow within Mexico's competitive fast food and ice cream market.
