Artificial Intelligence claims another victim. Two days ago, New York hosted the big fashion event, the 2024 MET Gala, and, as every year, the event left us with some memorable looks. Some of the celebrities who stood out most with their outfits were Jennifer Lopez, one of thehosts... Read more
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Sports marketing today is synonymous with success, as never before have the two been so closely linked. The sports industry has embraced the potential of marketing, with many brands increasingly using eye-catching strategies that give them an edge over their competitors. Hereyou can read more.
Coca-Cola's marketing and advertising strategy often involves launching special editions of its cans. On this occasion, the famous Coca-Cola cans with people's names written on them or containing messages of hope were very well received. Now they are teaming up with Marvel to launch a series of collectible illustrated cans withdifferent designs. Read more
Nowadays, brands and various products seek to make an impact in different ways, which is why they have taken on an important role in purchasing decisions. By partnering with influencers, brands have found a productive way to sell. Influencers have gained enormous relevance thanks to their simple wayofRead more
Novak Djokovic, Venus Williams, and Jeon Somi are just some of the stars who star as ambassadors for Lacoste's newest brand, "Play Big." In this new commercial, the crocodile brand explores uncharted territory and puts art at the center of everything. Play Big is the new campaignthat... Read more
It is now inevitable to want to offer a product or service without seeking to open social networks. In a world where everything is fast-paced and the need for immediacy is even greater, the information that arrives and how it arrives must be more strategic. Therefore, it is important to seek greater interaction. [irp posts="11213"]CommunicationRead more
What is Data Hub? It is a way of integrating all data in one place with the need to organize and move it. What sets Data Hub apart from others is that it allows this data to be sorted, analyzed, or discovered so that all of it can be countedon. Read more
Marketing is defined by the Royal Spanish Academy (RAE) as: "A set of principles and practices that seek to increase trade, especially demand." The American Marketing Association (AMA) defines it as: "The activity, set of institutions, and processes for creating,Read more