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Katherine Quintero Roque Digital Magazine Stands: The Advertising of the Future, Today in Querétaro That is why Inspiración Alternativa magazine created this new method of disruptive advertising, adapting to new advertising methods. We know that everything now moves at the speed of a click, and that we cannot stick with traditional media.AlsoRead more

Carlos Rafael Mercado Casado For two years, a commitment to clear, honest, and accessible information has been the cornerstone of Noticias Gobierno. On September 24, during its second year of operation, the portal reaffirmed this mission with a special event in Querétaro that brought together media outlets, partners, and collaborators.Read more

Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more

Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more

On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more

In the digital age we live in, where everyone is competing for our visual and auditory attention, brands are rediscovering something that goes beyond what we hear: touch. This is where haptic advertising comes in, a tool that is increasingly being promoted by the world of sensory marketing. Haptic advertisingis... Read more

If you have a brand or are starting a business, you have probably heard these terms, and although they are often used interchangeably, each one has a different function. Knowing and understanding this difference can completely change the way you grow your business. In this article, we explain what each one means, how they are connected,and... Read more

We live in an era where visual advertising reigns supreme, where a single second can determine whether someone remembers your brand... or forgets it forever. In such a competitive environment, it's not enough to simply "be there." What you need is high-impact advertising. Advertising that not only gets seen, but also makes an impact, connects, andsticks. Read more

The hit series Squid Game has released a new season, and it was through social media that they revealed the strategy they used to promote it in South Korea. Squid Game launched its second season, generating impressive expectations for what will be thethird season. Read more

Aerial advertising has changed over the years, as has all existing technology, and aircraft are no different. That is why various companies are pointing out that advertising with drones will sooner rather than later dominate aerospace advertising ineveryday life.Read more