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Carlos Rafael Mercado Casado In a country that is constantly on the move like Mexico, brands need advertising strategies that adapt to the urban rhythm. With this in mind, bus advertising is positioned as one of the most effective strategies for connecting with thousands of people every day. With its constant mobility andpresenceRead more

Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more

Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more

Carlos Rafael Mercado Casado In our modern world, attention has become the most valuable resource, which is why billboards continue to be one of the most powerful advertising formats for generating mass impact. Their size, strategic location, and visibility make them an extremely effective medium for capturing theviewer's gaze. Read more

Katherine Quintero Roque Digital Magazine Stands: The Advertising of the Future, Today in Querétaro That is why Inspiración Alternativa magazine created this new method of disruptive advertising, adapting to new advertising methods. We know that everything now moves at the speed of a click, and that we cannot stick with traditional media.AlsoRead more

Carlos Rafael Mercado Casado For two years, a commitment to clear, honest, and accessible information has been the cornerstone of Noticias Gobierno. On September 24, during its second year of operation, the portal reaffirmed this mission with a special event in Querétaro that brought together media outlets, partners, and collaborators.Read more

Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more

Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more

On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more

In the digital age we live in, where everyone is competing for our visual and auditory attention, brands are rediscovering something that goes beyond what we hear: touch. This is where haptic advertising comes in, a tool that is increasingly being promoted by the world of sensory marketing. Haptic advertisingis... Read more