Carlos Rafael Mercado Casado In an environment where competition is growing and consumer attention is increasingly limited, the winning brands are those that plan ahead of the rest. This principle gave rise to the campaign "Invest today, make an impact in 2026 with us," a proposal by Anunciart that redefines the way in which companies, institutions, andbrandsRead more
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Carlos Rafael Mercado Casado In a country as active and visual as Mexico, brands must be present where people actually live their daily lives. Digital screens in shopping malls and restaurants represent a new form of communication that combines proximity, technology, and visual impact. These spaces, designed for social interactionandRead more
Carlos Rafael Mercado Casado In a country that is constantly on the move like Mexico, brands need advertising strategies that adapt to the urban rhythm. With this in mind, bus advertising is positioned as one of the most effective strategies for connecting with thousands of people every day. With its constant mobility andpresenceRead more
Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more