BACK TO BASICS TO IMPROVE OUR IDEAS FOR A BETTER FUTURE It is important to go back to basics, erase erroneous or unsubstantiated knowledge, and return to the fundamentals in order to make decisions with a higher level of thinking. The main thing is to know where we want to go, why we want to be there, and then howwe are going to get there. Read more
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WHAT IS ROAS? When we make any kind of investment, we must always take into account a subsequent metric in order to review the results obtained. Was my investment worthwhile? There is a performance indicator that has a significant influence on digital marketing called ROAS (Return on Advertising Spend).Read more