En el mundo de los negocios, existe una diferencia abismal entre “hacerse notar” y “vender”. Muchos canales publicitarios actuales se pierden en la métrica de la vanidad: miles de visualizaciones digitales que no se traducen en transacciones reales. Sin embargo, al mirar hacia el 2026, la publicidad exterior (OOH) se consolida como el medio másRead more
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Carlos Rafael Mercado Casado In a country that is constantly on the move like Mexico, brands need advertising strategies that adapt to the urban rhythm. With this in mind, bus advertising is positioned as one of the most effective strategies for connecting with thousands of people every day. With its constant mobility andpresenceRead more
Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more
Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more
Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more
Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more
To create a spectacular advertisement, you must follow a series of steps, which are: 1.- Planning and permits: Define the objective of the advertisement you want to create. What message do you want to convey? Who is it aimed at? Choose a location: look for strategic locations that will help you reach more people,such asRead more
ADVERTISING AND MARKETING IN POLITICAL CAMPAIGNS 2021 MEXICO Political campaigns will be conducted differently this election year, supported by traditional mass media such as TV, radio, billboards, and any other media that does not involve direct contact with citizens. The new advertising approach that will play an important roleis... Read more
Every day, people are bombarded with a huge number of advertisements, and many of them are undoubtedly billboards. These are an essential part of an outdoor advertising campaign. Billboards come in different shapes and sizes. They occupy large metal structures, with a vertical plane on which an advertising message is placed.Read more
The goal of all advertising is to get a message across to people in order to generate a reaction. Those who contract outdoor media hope that their service or product will have a profound impact on everyone who passes by their advertisement. And that could be hundreds of thousands of people. But how can you make your billboard, screen,or other outdoor advertisement stand out?