En tiempos de crisis, lo digital se consolida como el canal predominante por su capacidad de respuesta inmediata. Para este 2026, se estima que el 60% de la inversión publicitaria en Latinoamérica es digital. IA y Personalización Extrema: La inteligencia artificial ya no es solo una herramienta, sino un “miembro del equipo” que permite aRead more
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2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more
1) Augmented reality According to Forbes, 2020 will be the year when it will no longer be necessary to see, touch, or try a product in person to feel confident enough to buy it. And all this thanks to augmented reality. The idea is that buyers can get a more realistic idea of the product before purchasing it, andofRead more
BY ERICK BORGES Artificial intelligence, or AI, is intelligence performed by machines. In computer science, it is an intelligent machine that perceives its environment and performs actions that maximize its chances of success in a given objective or task. A technology that still seemsdistant to us. Read more