What is it? Market research is a process that involves analyzing, collecting, and interpreting data obtained from the market and everything surrounding it in order to know how to make the right decisions to improve a company's performance. What is it for?Market researchRead more
Blog
Small business owners are very busy people. In addition to managing and administering, they must identify business opportunities, collaborate with their staff, and continuously review the market in which their company operates in order to develop or hire someone to carry out an advertising campaign. It is difficult to imagine that, withso manyRead more
Twenty years ago, Alberto Achar, current Marketing Manager and founder of Librerías Gandhi, proposed a different kind of advertising that would attract new readers. He suggested creating a marketing department to develop a brand. The first step was to unify the concept and begin researchon... Read more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more