2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more
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When planning digital marketing campaigns, it is very important to consider which generation the consumers we are targeting belong to. Each generation has its own consumption habits, and it is essential to understand them in order to choose the right channels and messages. But don't worry: we are here to help you.By Read more
If you think inbound marketing and paid advertising are incompatible strategies, you're missing out on a lot of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn't have to be the case. If we use paid online advertising wisely, it can contribute a lot to our inbound campaigns withoutdisrupting them. Read more
If you work in digital advertising, you're bound to be interested in keeping up with industry trends. That's why, in this article, I want to share with you the most interesting findings from the PwC Global Entertainment & Media Outlook 2018-2022 study, which takes an in-depth look at what we can expect in the coming years. Online advertising now plays aroleRead more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
Are you familiar with the advantages of advertising on social media? We explain how it works to achieve results for your business or company. Today, this advertising solution is suitable for all types of companies, budgets, and needs. Companies are increasingly present on this channel thanks to its goodresults. Read more
Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
BY: REGINA DE LA CRUZ The word or term "spoiler" has been around for several years, although it is now being used more commonly. In fact, according to The Awl, there are records of the phrase "Spoiler Alert" being used since 1982, when a commentator said it before sharingaRead more