Emotional marketing is a discipline that focuses on sales strategies for a product or service, creating emotional bonds with the public that impact their subconscious and appeal to their feelings. The aim is to establish an emotional connection with the customer, but in a two-way communication environment where the public haspower. Read more
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Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more