2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more
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When planning digital marketing campaigns, it is very important to consider which generation the consumers we are targeting belong to. Each generation has its own consumption habits, and it is essential to understand them in order to choose the right channels and messages. But don't worry: we are here to help you.By Read more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
Let's take a look at the essential characteristics of advertising in general and in the digital environment. 1) It has a promotional purpose Advertising is a type of communication that aims to raise awareness of a product or service and encourage sales. Advertising is often referred to as "propaganda," but in realityit isRead more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more