MUPIS urban advertising on the move

MUPI is the abbreviation for Mobiliario Urbano para Publicidad Interior (Urban Furniture for Indoor Advertising). It displays digital or printed advertising and is usually illuminated so that people can better appreciate the message being conveyed, regardless of the time of day or weather conditions.

MUPIS are a versatile and effective tool for urban advertising, offering a range of benefits, from their location and demographic targeting to their flexibility and cost-effectiveness.

The main objective is to reach a target audience, resulting in more people becoming aware of your brand.

Some of the benefits of MUPIS are as follows:

Location: Mupis are located in high-traffic urban areas, giving them high visibility and exposure to a wide audience.

Integration with the urban environment: Their design adapts to the urban environment and does not disrupt the city's aesthetics, making them acceptable to municipal authorities and the general public.

When placed in areas with heavy traffic, whether vehicular or pedestrian, more people will see them, resulting in constant change and more advertisements being shown. In areas that are not so busy, MUPIS can remain there for longer.

Demographic segmentation: They can be strategically placed in specific areas to target specific audiences, such as shopping areas, public transportation stops, or entertainment centers.

Interactivity: Some MUPIs are equipped with interactive technology, such as touch screens or QR codes, which allow viewers to interact with the advertising content and obtain more information about products or services. This generates curiosity, and because they are interacting, it reaches more people, attracting more people and potential customers.

Cost-effectiveness: Compared to other advertising media, such as giant billboards or television commercials, Mupis are usually cheaper to produce and maintain, making them an attractive option for companies with limited budgets.

Flexibility: Mupis can accommodate different types of advertising content, from static posters to digital screens showing videos and animations, allowing for greater variety in advertising campaigns.

Visual impact: Their strategic location and attractive design make Mupis difficult to ignore, ensuring that the advertising message reaches the audience effectively. They are placed in high-traffic locations such as bus stops, airports, and avenues.

Promotion of local events: local music festivals use MUPIS to promote their events throughout the city. They are placed in strategic locations such as bus stops and shopping malls, allowing them to reach a wide audience and increase attendance at their festivals.

Success stories with MUPIS: 

• University of Durango: this university located in Querétaro has entrusted Anunciart with advertising through MUPIS. We have bus shelters in Bernardo Quintana, MUPIS on Paseo de la Republica, and many other avenues.

• The ANGLO Mexican School of Querétaro has also placed its trust in us, installing MUPIS on various streets and avenues throughout the city.

• SHOPNET: an app that helps users obtain discounts at thousands of establishments, reaching hundreds of pedestrians.

We have MUPIS in Querétaro, Guanajuato, San Luis Potosí, and nationwide.

MUPIS have been successfully used in different contexts to promote products, events, social causes, and different brands have been using them. They are a successful advertising medium due to the message, location, and creative design involved in their creation.

With their durability and resistance, they are designed to withstand weather conditions and wear and tear caused by the urban environment.

https://anunciart.com/publicidad-exterior/mupis-y-parabuses-en-queretaro/

Advertising billboard.

https://www.lumiber.com/que-es-un-mupi/