Carlos Rafael Mercado Casado The retail world is extremely competitive, and when it comes to commercial strategies, innovation is the key to staying relevant. One of the most successful examples in Mexico is Liverpool's "Venta Nocturna" (Night Sale), an event that has become a tradition for thousands of consumers and hascompletely transformedReadmore
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Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more
Carlos Rafael Mercado Casado In our modern world, attention has become the most valuable resource, which is why billboards continue to be one of the most powerful advertising formats for generating mass impact. Their size, strategic location, and visibility make them an extremely effective medium for capturing theviewer's gaze. Read more
Carlos Rafael Mercado Casado Instagram continues to evolve, maintaining its position as the leading platform for interaction between users, creators, and businesses. Meta's latest innovation is the introduction of a 5120 x 1080 px panoramic visual format, which opens the door to new possibilities for digital marketing.ThisRead more
Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more
Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more
On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more
THE TRUTH BEHIND THE DREAM There are many things they tell you when you decide to start a business. That you will be your own boss. That you will be able to manage your own time. That you will be doing what you love. And yes, all of that is true... but it's only part of the story. Starting a business is one of those choicesthat... Read more
In the digital age we live in, where everyone is competing for our visual and auditory attention, brands are rediscovering something that goes beyond what we hear: touch. This is where haptic advertising comes in, a tool that is increasingly being promoted by the world of sensory marketing. Haptic advertisingis... Read more
What's Coming in the New Visual Era Graphic design never stands still. It evolves with technology, collective emotions, and new consumer habits. As we move toward 2025, we see a fascinating mix of retro and futuristic, organic and digital, minimalist and maximalist. InthisRead more